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Featured Blog Post 1Our Client HOVR is Rockin' the #Shoptalk Expo
Not a full recap, but I'm so proud of the Hovr team, the Emenee Marketing 'n' Events team, our suppliers, and #Shoptalk23 team! This had been record time from decision to execution we've pulled off a show this size from scratch!
Executives Could Learn From Non-Peer to Peer Roles
This is another long one, but I'd love to spark conversation on this topic. Bridging the gap of executives and implementers and learning across the workforce not only from peer-to-peer.
Final Supplier Logistics to Exhibit at B2B #Shoptalk2023
It's not the event organizer that needs event management, but the exhibitors and sponsors have their own list of regulations, to-dos, marketing, and planning.
Deep Dive Into Event Checklist for Sponsors, Exhibitors, & Speakers
Having checklists and frameworks is how we scale our event management systems and stay on track for multiple event sponsor and exhibitor clients.
High Level Event Checklist for Sponsors, Exhibitors, & Speakers
I have a new event checklist template for sponsors and exhibitors. We follow the same framework even when the execution changes every event.
#1 Most Common Mistake I See
One of the most common errors on event agendas, communication, registration, and announcements is the misuse of time zone abbreviations. Specifically daylight-savings vs. standard time: EST or EDT, and PST or PDT.
NEW: POV Ares leading event planning meeting
We've worked on several event campaigns last week and Ares made sure I got some mental breaks. He joined our planning meetings, but he's an expert at delegating.
Glass Desk for Brain Dump Notes
I use a glass desk to Brain Dump then sort into my project management system. This has been extremely helpful to jot down my thoughts during meetings, without interruption, and minimize post-its before getting into my #asana @asana boards.
6 Categories to Segment Tasks and Time Block
This is how I categorize tasks for project management! I use this color system for email folders, project management, event management and delegating.
No More Business Cards
I'll gladly take someone's business card, but I've been business card free since 2018. This drives the conversation immediately to next steps, and only capturing their information with intention- either by sending an email or scheduling an intro chat (which both captures directly into Hubspot).
Event Tech Stack Checklist
Event tech is not only for virtual events. There are systems that are helpful for event management vs. those that thrive more for production, registration, or content hosting. This checklist shows various categories at a high level to consider and vet, but the buildout process checklist deep dives into each one.
Event Management Goes Beyond Event Planning
Event logistics and typical #eventplanning, is my least favorite part of #eventmanagement . There are so many opportunities and skills beyond the organizer planning side and why I advocate for #eventroi #eventtech and #peoplemanagement vs. #projectmanagement.
Alignment Looks Like This to Me
This is what alignment looks like to me.
Project Management vs. People Management
Delegate skillsets so I can focus on optimizing my time and talent.
Positioning Drives My Marketing
How I went from #eventplanner #freelancer to #eventproducer.
Event Beyond Logistics
Events beyond logistics
Metaverse Events... Yay or Nay
Events beyond logisticsMetaverse Events... Yay or Nay
Professional Etiquette I Break Off Site Part I
We couldn't wear hats in corporate!
Day BTS as an Event Producer and Business Owner
I'm not always producing an event.
Exact Event Run-Sheet We Use for $10K-$1M Clients
DM run-sheet on IG for a TT promo code.
Finally Meeting in Person is Like
In-person events aren't for everyone, but I love this part!
Metaverse Events or Just 3D Environments
Is it really a #metaverse or just #3denviroment?
Content Documentation vs. Creation and Dureation
Why I've stuck with #vlog style #content for more than 15years.
#1 Most Common Error I See on Event Agendas & Announcements
Small typo that causes confusion for #events.
My Event Production Mug Broke
This mug has traveled with me and I'm so bummed!
My Event Management & Entrepreneur Journey
My event management and entrepreneur journey.
Sneak Peek Conference Production
It's great to be on-site at events.
New Event Content
I'll gladly take someone's business card, but I've been business card free since 2018. This drives the conversation immediately to next steps, and only capturing their information with intention- either by sending an email or scheduling an intro chat (which both captures directly into Hubspot).
Event Production Beyond Hardware Needs
Event production beyond the planning.
MasterClass 'n' Events
Get unstuck with Tracy.
Event Management Journey
Sneak peek into my event management journey.
Nikki Salvie Clarin
Customer Experience Analyst at Workato
Michelle has carefully crafted and mastered her own way of optimizing events that guarantee results. As one of her mentees, I was amazed by how she was able to formulate a methodology that empowers companies and organizations to maximize every stage in event marketing, from pre-event to post-event. Beyond events, she also helped my team think outside the box and develop strategies that not only go with the flow of digital trends but also get right to the bottom of what our company needs--a marketing engine that follows through and ensures high return on investment. I still bring along with me and make the best use of all the knowledge that I've learned from her.
Steve Werner
Webinar and Presentation Expert
Michelle knows how to run events in a way that is great for both the event promoter and the vendors at the event.
She has the skills to make sure that the event runs smoothly, has the right vendors that actually add value, and has the right attendees. Her communication skills are top notch, and she is highly organized and full of energy. When it comes to making sure your event is a success, Michelle is an amazing resource.
Rachael Green
Founder, CEO of Rach Green Cocktails
Michelle's program is an AMAZING VALUE!!!!! It teaches businesses how to pull in sponsorships and manage external relationships to Optimize and Monetize your programs by leveraging events, supporting your sales team and also making it easier to find other streams of income from an event!
HIGHLY RECOMMEND working with Michelle, she will change your life and your business's potential to earn serious money from events!!!!!!!
Josh Gatus
Customer Success Specialist at Exspanse
The moment I hear the word 'events' Michelle's name is the only thing that comes to mind. I have been working with her for over a year now through mutual marketing projects, and I'm still amazed by how she crafted and perfected the whole event marketing cycle. From being one of her mentees, I am now an evangelist of MNE. Her competence in the field can be of big help to those struggling in their marketing projects and events. I highly recommend Michelle to anyone who's looking to improve and maximize their marketing efforts.
Robert Germano
Regional Manager at PRMG Inc.
Michelle is a passionate, caring and reliable teammate who really works to accomplishing things together. She is very collaborative in her execution and creativity. She was one of the few corporate resources who had an interest in supporting the sales end of the business, versus telling the sales platform the way things are or will be. She sought out resources, asked questions and always asked "why don't we think bigger?". I am a raving fan of Michelle and wish her well in anything that she puts her efforts into. If you have the opportunity to work with Michelle, I recommend her highly. If you choose to work with her, you will be recommending her too.
Barry Saiff
EVP & Founder of Saiff Solutions, Inc.
She truly is an expert at maximizing the impact of events. She has also been very helpful in training our marketing staff. Each of them has become much more capable and resourceful because they worked with Michelle. Whether you are a one-person shop or a large company, I can highly recommend Michelle as someone who will help you improve the effectiveness of your events and your marketing programs overall. Michelle gets along well with everyone, is a pleasure to work with, and is a natural when it comes to engaging people and giving everyone a positive experience.
Nadine Cunningham
Event Programming Manager at ICSC
Michelle is a top-notch monetizing expert who is a clear communicator and gives of herself 100%. I have genuinely enjoyed working with her on a few virtual events as her attention to details has played a huge role in the success of the events we have collaborated on. Her knowledge, energy, enthusiasm and charisma are great leadership skills that she brings to every and any event that she is affiliated with. I highly recommend her.
Christopher J. Cherian
Co-Founder & CEO at Gatherly
I worked with Michelle Nicole during my time building a startup in the events space. Michelle Nicole was not only a gifted speaker, but she was incredibly well versed in the events space as a whole. We can easily spend two hours diving into the minute differences between virtual events platforms, the various needs of event organizers or marketing managers, or the best ways to prove and show ROI for events.
Contributor: 5 Phrase Prompts
Speaker & Identify Event Resources & Connections
Resources that will help you find speakers, events, and connections.
Criteria to Identify Ideal Events
Easily identify your ideal events by using this criteria.
7 C's of Event ROI
Ranking the 7 C's to Event ROI is critical to identify the intention and objectives to create an effective event campaign. They set the framework to establish how create the strategy and execute the plan.
Goals Brainstorm Based on
7 C's of Event ROI
Brainstorm event strategy to reach event goals using the 7 C's of
event ROI.
Customer "Hopscotch" Journey
Your guide to find and connect with decision makers. The "hopscotch" system represent the stages in the customer journey. Once we define the foundation then we can increase conversion and continue to optimize the stages by enhancing tactics.
Event Summary and
Action Items
After going through all the resources, this template will help guide you manage and execute your events.
Event Activation Considerations
Evaluate the feasibility and effectiveness of organizing an event for a specific purpose.
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