About Michelle

20 years in events. 10 years running Emenee. The work has always been the same.

Making sure the investment is intentional, the execution is connected, and the results are defensible.

Start with the Scorecard →
Michelle Nicole McNabb — Emenee Marketing 'n' Events
The Background

Before founding Emenee, Michelle spent years working inside a nationwide mortgage lender — managing their B2B wholesale channel across five regions and supporting 70+ outside Account Executives, primarily through events.

Trade shows. Regional networking. Hosted client experiences. Different formats, same question: is this actually building the relationships we need, or are we just showing up?

Being on the inside of that — managing stakeholder expectations, budget conversations, and post-event debriefs where nobody could agree on what it produced — is what built the methodology. The M'n'E 5-Phase Framework came directly from those years. Not theory. What actually worked, what got cut, and what most organizations were getting wrong from the start.

She took that internal experience external in 2016 with Emenee Marketing 'n' Events, now a division of Michelle Nicole Enterprises, LLC. A decade later, the client base spans B2B organizations across STEM-driven and regulated industries — insured for on-site work and E&O compliant for the sectors that require it.

Her academic background at Penn State focused on Commercial Tourism — the study of why businesses invest in travel and face-to-face gatherings as instruments of commerce. Not event planning. The business rationale for events. That framing has held across every engagement since.

Penn State University

Commercial Tourism

The study of why businesses invest in travel and face-to-face gatherings as instruments of commerce. Not event planning — the business rationale behind why organizations gather in the first place. That framing shapes how every engagement is approached: events aren't activities on a calendar. They're deliberate investments in relationship capital.

In Events Since 2006 — 20 Years 10 Years in Business — Est. 2016 Penn State RPTM — Commercial Tourism Business & GL Insured + E&O STEM & Regulated Industries Southern Maryland — Pax River Corridor
Southern Maryland

Not a consultant who flies in to learn the ecosystem.

Michelle lives in St. Mary's County. Her husband works at NAS Patuxent River. She's connected to the organizations that anchor this ecosystem — from The Patuxent Partnership and SMNA to Sea-Air-Space and SATELLITE — not because she researched them, but because she's here.

The Pax River and Dahlgren corridor is one of the most relationship-dense STEM ecosystems on the East Coast. Companies from Huntsville, San Diego, Northern Virginia, and internationally make deliberate investments in building presence here — attending the same events, meeting the same people, and often leaving without a system for what comes next.

That changes what the work looks like for organizations building presence in this corridor. Knowing which events compound relationships here, how to show up with intention rather than just presence, and what the follow-through needs to look like — that's not something you learn in a discovery call.

The Right Fit

Organizations ready to treat their event portfolio as a program — not a to-do list.

The work is best suited for organizations with an active event calendar that are ready to build the strategy and infrastructure that makes it coherent and defensible.

Complex Portfolios

You're running multiple events annually across different formats — trade shows, hosted events, conferences — and need them to work together as a cohesive program.

Regulated Industries

Your sector has compliance, procurement, or communication constraints that generic event support doesn't understand. STEM, defense, life sciences, fintech.

Alignment Gaps

Marketing, sales, and leadership are attending the same events with different goals and no shared measurement framework. The pieces exist — they just aren't connected.

Measurable Impact

You need your event investment to be defensible to leadership — not just "the event went well," but what it produced, what the pipeline impact was, and what to prioritize next time.

Senior Expertise

You need Director-level strategic thinking without the overhead of a full-time hire. Fractional, embedded, and focused on building your team's capacity — not creating dependency.

What Clients Say

Results that speak for themselves.

From CMPs and EVPs to international marketing managers — the through-line is the same: structure, strategy, and follow-through that actually moves the needle.

You have some of the best run-of-show documents I have seen in a long time.

Mahoganey Jones, CMP, DES, HMCC

Founder & CEO, Event Specialists — Toronto, ON

She truly is an expert at maximizing the impact of events. Each of my marketing staff has become much more capable because of her guidance.

Barry Saiff

EVP & Founder, Saiff Solutions

A marketing engine that follows through and ensures high return on investment.

Nikki Clarin

International Marketing Manager

Ready to build a high-impact event program?

Start with the Event Portfolio Scorecard Session — a focused working session that shows exactly where your program stands and what to prioritize next.

Start with the Scorecard — $1,000 View All Packages →