Southern Maryland

Southern Maryland isn't Just an Ecosystem I Navigate, It's My Home.

Michelle lives in St. Mary's County. Her husband works at NAS Patuxent River. She's connected to the organizations that anchor this ecosystem and continues to build relationships that connect business on and off base. 

The Pax River and Dahlgren corridor is one of the most relationship-dense STEM ecosystems on the East Coast. Companies from Huntsville, San Diego, Northern Virginia, and internationally make deliberate investments in building presence here by attending events and meeting people in like-minded industries, however they often leave without a structured plan for what comes next.

This is where Emenee Marketing 'n' Events comes in and plays a pivotal role in taking your event to the next level with its knowledge of which events compound relationships here, how to show up with intention rather than just presence, and what the follow-through needs to look like. esence, and what the follow-through needs to look like — that's not something you learn in a discovery call.

The Background

Before founding Emenee Marketing 'n' Events, Michelle spent years working inside a nationwide mortgage lender, managing their B2B wholesale channel across five regions while simultaneously supporting 70+ outside Account Executives, primarily through events.

Trade shows. Regional networking. Hosted client experiences. Different formats, same question: is this actually building the relationships we need or are we just showing up?

The M'n'E 5-Phase Framework comes directly from years of managing stakeholder expectations, budget conversations, and communicating post-event debriefs across internal departments and leadership to justify each event. This framework focuses on what actually works logistically rather than just in theory to ensure organizations get things right from the start.

She took that internal experience external in 2016 with Emenee Marketing 'n' Events, now a division of Michelle Nicole Enterprises, LLC. A decade later, the client base spans B2B organizations across STEM-driven and regulated industries — insured for on-site work and E&O compliant for the sectors that require it.

Michelle earned her Bachelor’s Degree from Penn State University in Recreation, Parks & Tourism Management with a concentration in Commercial Tourism, the study of why businesses invest in travel and face-to-face gatherings as instruments of commerce. The knowledge acquired during her time there now acts as the foundation for her business rationale for events.

Penn State University

Commercial Tourism

The study of why businesses invest in travel and face-to-face gatherings as instruments of commerce. Not event planning — the business rationale behind why organizations gather in the first place. That framing shapes how every engagement is approached: events aren't activities on a calendar. They're deliberate investments in relationship capital.

In Events Since 2006 — 20 Years 10 Years in Business — Est. 2016 Penn State RPTM — Commercial Tourism Business & GL Insured + E&O STEM & Regulated Industries Southern Maryland — Pax River Corridor
The Right Fit

Organizations ready to treat their event portfolio as a program, not a to-do list.

The work is best suited for organizations with an active event calendar that are ready to build the strategy and infrastructure that makes it coherent and defensible.

Complex Portfolios

You're running multiple events annually across different formats — trade shows, hosted events, conferences — and need them to work together as a cohesive program.

Regulated Industries

Your sector has compliance, procurement, or communication constraints that generic event support may not
understand.

Alignment Gaps

Marketing, sales, and leadership are attending the same events with different goals and no shared measurement framework. The pieces exist — they just aren't connected.

Measurable Impact

You need your event investment to be defensible to leadership — not just "the event went well," but what it produced, what the pipeline impact was, and what to prioritize next time.

Senior Expertise

You need Director-level strategic thinking without the overhead of a full-time hire. Fractional, embedded, and focused on building your team's capacity — not creating dependency.

Michelle Nicole McNabb — Emenee Marketing 'n' Events
About Michelle

20 years in events. 10 years running Emenee. The work has always been the same.

Making sure the investment is intentional, the execution is connected, and the results are defensible.

Start with the Scorecard →
What Clients Say

Results that speak for themselves.

From CMPs and EVPs to international marketing managers — the through-line is the same: structure, strategy, and follow-through that actually moves the needle.

You have some of the best run-of-show documents I have seen in a long time.

Mahoganey Jones, CMP, DES, HMCC

Founder & CEO, Event Specialists — Toronto, ON

She truly is an expert at maximizing the impact of events. Each of my marketing staff has become much more capable because of her guidance.

Barry Saiff

EVP & Founder, Saiff Solutions

A marketing engine that follows through and ensures high return on investment.

Nikki Clarin

International Marketing Manager

Ready to build a high-impact event program?

Start with the Event Portfolio Scorecard Session — a focused working session that shows exactly where your program stands and what to prioritize next.

Start with the Scorecard — $1,000 View All Packages →