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Event Portfolio Scorecard | Emenee Marketing 'n' Events
Emenee Marketing 'n' Events

Event Portfolio Scorecard

Score your program at the portfolio level — before you evaluate a single event. 8 categories. 24 questions. Honest answers only.

0 of 24 answered
1
Strategic Intention & Objectives
Do you know why you're investing in events — across all the ways events create value, not just pipeline?
Our event objectives reflect the full spectrum of value events create — including credibility, connections, community, content, and brand — not just leads and pipeline.
We have a defined, documented objective mix for our event program with intentional weighting across those goals.
Key stakeholders across sales, marketing, BD, and leadership are aligned on what our event program is supposed to accomplish this year.